6 min read

Context is King: Why Your Life Is The Next Great Training Set

Introduction: The IQ Plateau

There is a growing narrative in Silicon Valley that we have hit a wall. Critics argue that Large Language Models are reaching a point of diminishing returns and that the curve of "Raw Intelligence" is flattening out.

I disagree. The models are not hitting a wall. They are simply hitting the limit of what they can do without us.

General LLMs will only be able to take intelligence so far when it comes to replacing or supplementing human labor. The bottleneck isn't IQ; it is context. An AI can solve physics equations that humans cannot, yet it still struggles to navigate the messy, unwritten nuances of your daily life because it lacks the "human condition." It has the logic, but it doesn't have the experience.

This means LLMs can and will be smarter than humans, but they need context to become a functional part of everyday society.

The signals that the big labs are trying to solve this are flashing red. In just the last two weeks, we have seen a coordinated pivot toward this "contextual layer":

  • Google released "Personal Intelligence," a feature explicitly designed to mine your Photos, Gmail, and Search history to "connect the dots" of your life (e.g., finding your license plate from a blurry photo).
  • OpenAI has fully integrated its "Operator" agent into the main ChatGPT interface, giving it the ability to browse and execute tasks with persistent memory of your preferences.
  • Anthropic launched "Claude Cowork," a desktop agent that learns your specific file structures and day-to-day patterns to automate the "life admin" tasks that usually bog down human productivity.

Mix that proprietary context with how quickly the models are improving and the conclusion is clear. We are the next training data set. They have scraped the entire internet for knowledge. Now, they are harvesting our experiences, our workflows, and our "why" to bridge the gap between artificial intelligence and human reality.

Let’s explore how this will manifest and impact our future.

You Are The Training Data for the Robot Revolution

The shift toward hyper-personalization is not just about convenience. It is the natural progression of artificial intelligence evolving into something that understands the human condition.

To understand why this matters, you have to look at how Elon Musk is training the Tesla Optimus fleet. Inside Tesla factories right now, humans are wearing VR motion-capture suits and performing repetitive tasks like picking up parts or organizing trays while the robots watch. This is called teleoperation. The human provides the "ground truth" for movement. Once one robot learns the motion through fleet learning, the entire network of thousands of units learns it instantly.

But physical movement is only half the equation. A robot can know how to fold a shirt, but it does not know when to fold it. It does not understand that it should not enter the bedroom while you are sleeping.

This is where we come in.

Tesla workers are training the robot’s body, but we are training the robot’s mind. Every time you use Google’s new "Personal Intelligence" to find a tire size or ask an LLM to plan a dinner party, you are acting as a digital teleoperator. You are teaching the system the logic of human existence. You are showing it how we think, how we make decisions, and how we prioritize tasks in a messy world.

We are about to enter the era of "Behavioral Labeling." Every time you let an AI agent book a flight, organize your calendar, or identify an object in your home, you are tagging the training data for your physical replacement. You aren't just a user anymore. You are the teacher.

The Death of the User Interface

The days of navigating stand-alone websites and mobile applications are fading. For years, the "interface" has been the product. We browse websites, click through menus, and scroll mobile apps. But the new infrastructure being built by Google, OpenAI, and Anthropic is not designed for human interaction. It is designed for agents and automation.

The consumer behavior change is happening right in front of us. Hundreds of millions of people are using ChatGPT, Gemini, Claude, and Grok instead of traditional web searches. Google is integrating AI directly into Search and slowly changing how we interact with the internet. We are moving from a world of "browsing" to a world of "delegating." In the near future, you won't open the Amazon app to stock up on household goods. You will simply tell your agent, "We are out of Tide," and it will negotiate the purchase, handle the payment, and track the shipping in the background. We are adopting this agentic reality in real time. 

This is made possible by a new set of "invisible pipes" that will replace the App Store:

  • UCP (Universal Commerce Protocol): Launched by Google, this standard allows AI agents to "read" a digital storefront without a human interface. It turns every online store into a programmable vending machine that your AI can access directly to compare prices, check inventory, and execute purchases.
  • MCP (Model Context Protocol): Developed by Anthropic, think of this as the "USB-C for AI." It is the standard that connects your AI agent to your local data—your calendar, your emails, your Slack messages.

But here is the catch: Context is the fuel.

These protocols are limited without a deep understanding of your day-to-day life. The more context you surrender to the system (your schedule, your budget, your dietary restrictions, your brand preferences) the more proactive the automation becomes. In theory, this makes life significantly easier. An agent with full context doesn't just buy groceries, it predicts when you will run out based on your usage history and orders it before you even notice.

As companies race to build infrastructure compliant with these protocols, the traditional website becomes obsolete. The user experience shifts from doing the task to verifying the agent's work.

Fast forward 5 years, and I see no path where the standalone "app" still exists. Why would you download a piece of software to click buttons when you have a cognitive twin that can navigate the "Agentic Web" for you? The interface of the future isn't a screen. It is an agentic experience fueled by your context.

The Rise of the Cognitive Twin

Context is not just coming for your personal life. It is coming for the workplace too. The gap between companies effectively deploying AI and those struggling to find value is widening. Many organizations simply cannot figure out how to successfully adopt agentic experiences that truly automate workflows. One major reason for this struggle is simple. They have the data, but they lack the meaning.

AI needs great data to start down an automation path, but data alone is blind. It is missing the understanding of how that data interacts with specific workflows to drive an end result. Humans have spent years in their roles building SOPs, handwritten notes, and "tribal knowledge" to execute their work. This is the missing link. You cannot truly change the fundamentals of how a business is run without the context living inside the individuals that drive the company forward.

In the future, we will see companies pivot to strategies that do not solely rely on massive, generic Large Language Models. Instead, we will see the rapid adoption of Small Language Models (SLMs). These models will not be trained on the entire internet. They will be trained on the proprietary context of the company and the specific "tribal knowledge" of the employees. This will give birth to the Cognitive Twin.

Cognitive Twins are the first step to extracting proprietary context from people’s day-to-day work and marrying it to data. This allows us to move from "task-driven" automation (writing an email) to "foundationally knowledge-driven" automation (deciding why the email needs to be written).

Data infrastructure alone cannot do this. You need context. The faster a company can marry their proprietary context to their data, the faster transformation can happen. The workplace of the future will not be staffed by humans and chatbots. It will be run by humans and their Cognitive Twins, working in tandem to solve problems that raw data cannot.

The Inevitability of Context

I do not view this shift as inherently good or bad. I view it as inevitable.

When you look at the hundreds of billions of dollars being poured into data centers, GPUs, and energy infrastructure, it becomes clear that the "Context War" is not a hypothesis. It is the business plan of the future.

Regardless of public sentiment on privacy, the truth is that most of us have turned a blind eye to handing over our data for decades. We scroll past terms and conditions, we click "Accept," and we surrender our digital footprint for the sake of convenience. When a massive data breach occurs, the collective reaction is often confusion rather than action. We have already made the trade. Now, the price of that trade is going up.

The era of "Personal Intelligence" and "Agentic Workflows" is here. You can choose to ignore it, but you cannot opt out of the reality it creates.

We need to understand the changes happening around us so we can be part of the solution. The winners of this next era will not be the ones who blindly fight the technology, nor the ones who passively let it happen to them. The winners will be the ones who understand the mechanics of context, build their own “cognitive twin”, and who refuse to be blindsided by a future they didn't see coming.

Context is King. Long live the King.